Marketing in 2025: the constants, the shifts and the way to stay ahead

 — a candid conversation on how marketing is evolving in 2025, and what that means for your career.

 (Ex-HUL, Ola, Royal Enfield & Founder, Asymmetry)

 of experience across beauty, automotive, and consumer tech, Swapnil has led brand and P&L growth at Unilever, Ola, and most recently Pernod Ricard. He now runs Asymmetry, helping founders and teams build modern brands that scale.

This session is built for brand builders, growth marketers, and product-led thinkers navigating the future of marketing.

101 Collective

Building unique and refreshing community experiences for builders and AI thinkers in the ecosystem!

GrowthX

We are a private club of 4,500+ AI first founders and operators from India’s top internet-first companies (Swiggy, Razorpay, Zerodha, Freshworks). CXOs, VPs, ICs — all united by one obsession: compounding their career & company’s growth. What I did (& the impact): 1. Designed & scaled community-led programs → built weekly expert-led sessions with 50+ CXOs/founders, reactivating ~2000 members and building a live learning habit. 2. Created async education products → Researched, wrote, and launched 10+ growth modules (SEO, Paid Marketing, Monetisation, etc.); built Creative Strategy CRAFT end-to-end with Ashwath Swaminathan (Ex-CGMO, Swiggy); productised 10 courses into async tracks. 3. . Curated flagship community experiences → planned & facilitated community learning sessions, demo days and a 250+ member offsite. 4. Improved member experience on platform → streamlined resource discovery and tab categorisation with product/design team. 5. Collaborated cross-functionally → across product, marketing, design, and ops to deliver measurable impact on engagement, retention, and advocacy.

Designed & evolved learning programs for people in product, marketing & early-stage founders figuring the first $10 million in revenues. Every single program is built to help our members apply the frameworks on the next Monday morning. We strongly believe learning should help you drive real revenue impact at work.

Convert With Copy

A personal branding and content agency helping entrepreneurs, operators, and professionals grow their online presence and acquire clients through storytelling and distribution. Work & Impact: 1. Ran growth experiments in performance marketing → managed Meta ads, optimised campaigns, and reduced CPL by 30%. 2. Drove lead generation & sales → used Sales Navigator, outreach, and negotiations to close 3 clients, contributing to 70–80% of company revenue during internship. 3. Built scalable systems → designed a lead-gen SOP, streamlined hiring processes, and implemented operational workflows. 4. LinkedIn content creation → created LinkedIn content for both personal brand building and client campaigns, amplifying reach and engagement in line with the company’s positioning. 5. Skill internship program → launched & managed a skill internship program, running targeted email campaigns that boosted sign-ups and nurtured a community of learners.

AIESEC in India

→ Led and managed two portfolios, with a combined team of 30+ members. → Facilitated professional international internships for youth in Chandigarh, creating and managing partnerships across 15+ countries. → Hosted exchange participants from Spain, Brazil, and Egypt, ensuring onboarding, learning, and high-quality experiences. → Designed and executed attraction & marketing strategies to drive brand awareness and adoption. → Delivered 3 national/local conferences with 100+ participants, owning agenda design, facilitation, and end-to-end experience.

→ Built 70+ international partnerships across countries → Hosted volunteers from Germany, Spain & Egypt and placed them in NGOs/universities. → Drove recruitment of 100+ members through community-led campaigns.