This session is for creators, founders, operators — anyone who wants to build online presence 

We’ll go deep, but keep it fun and hands-on.

 the work in the room — not just take notes.

→ Defining a brand personality to guides how your brand looks, speaks, behaves 

→ How to align ICP to get ideal personality 

→ Aligning content, CRM, product UX, and growth loops to a single identity 

→ Using personality as a filter for product and marketing decisions.

Let’s do this together. Register now and save your spot!

Metuzi

Metuzi.ai

Lenskart

Headed the Global Marketing for Lenskart - An omni-channel eyewear company.

Direct P&L responsibilities for a sub brand Hustlr—Lenskart’s Gen Z-focused eyewear brand.

Working across product, brand, GTM, and social to shape it into a bold, culturally sharp, and behaviour-first offering

Aditya Birla Sun Life Insurance

Led one of the most integrated CXO mandates in the category—across marketing, technology, digital, analytics, and direct sales.The goal was simple: build a modern, consumer-first organisation that could scale efficiently and perform sharply.That meant rethinking systems, digitising journeys, using data where it mattered, and keeping the consumer at the centre throughout.

Key outcomes:
📈 Direct channel grew 7x in revenue, 10x in profitability—fastest growing and most profitable vertical
⚙️ Tech transformation through decoupling + future-facing architecture
📲 Digital-first sales setup: 100% e-app adoption, sales tracking, and productivity tools
📊 26 predictive models built from scratch—across funnel, renewals, agent lifecycle
🎯 Marketing that delivered both brand impact and sharp sales enablement
🚀 Positioned ABSLI among the most digitally forward life insurers in the market

A role that shaped how legacy businesses can evolve—by integrating brand, tech, data and behaviour to build what's next.

Kotak Neo

This was a pivotal role that sat at the intersection of marketing, product, service, and digital—structured to reflect how broking was shifting from transaction-led to experience-led. I had the opportunity to lead across functions, break silos, and architect systems that were both tech-smart and consumer-conscious.
The ambition was to move fast, modernise the stack, and build a machine that could scale with behaviour-first thinking.

Key outcomes:
🧠 Conceptualised and launched a real-time Segment-of-One engine using AI/ML for personalised nudges—resulted in 20%–50% lift across key engagement and retention metrics
🔁 Designed and implemented an end-to-end lead management system—achieved 100% adoption on Day 1, with a 10% uplift in funnel conversion
⚙️ Led the decoupling of front and back-end systems—enabling faster innovation across product and marketing layers
📡 Built a full multi-channel communication stack—achieving 95% customer reach and 20%+ response rates
📲 Launched new product experiences and overhauled interfaces across mobile and web
🔍 Drove 300% SEO and 400% SEM growth—while holding efficiency steady
📊 Embedded a culture of data-first thinking and user-led design across teams
🤝 Improved service SLAs and CX metrics through targeted tech + process redesigns

This role was about setting a new operating rhythm—data-led, tech-enabled, and designed to move with the customer.

Coverfox Insurance

A fast-paced, all-hands-on-deck leadership role in one of India’s most exciting online insurance startups at the time.
I led Sales, Marketing, Digital, Contact Centre, Operations, and HR—essentially owning the full growth engine end-to-end.
The focus was clear: drive rapid scale, tighten performance, and build a customer-first, tech-enabled distribution machine.

Key outcomes:
🚀 Grew overall business 4x in under 2 years
📈 Boosted sales efficiency 3x by aligning teams to high-performance metrics
🎯 Reduced acquisition costs 5x through sharp performance marketing execution
📊 Implemented an Adobe suite + affiliate programs for scaled digital performance
📺 Used TV innovatively—aligning spots to digital traffic to drive 2.5x ROI
🌱 Pushed organic traffic up 3x with content, SEO and media synergies
🧪 Ran Facebook traffic experiments that became an internal FB case study
🏪 Launched a high-performing POS (Point of Sale) channel for deeper ground reach
🛠 Overhauled HR systems for quarterly reviews and faster, more transparent appraisals
⚡ Reduced ops & service TATs 7x by working directly with insurers
🤝 Negotiated product and commercials with insurance partners for better consumer value

It was a high-velocity, high-ownership role—where every decision had to move the business. Fast.

Citrus Pay

Head of the Marketing for the B2B and B2C business of the firm.
Part of the team that conceived and promoted the Citrus Cash Back festival as means for partners to band together and make a larger noise for cash backs and discounts. 
Put together a plan to track customers and target them efficiently towards downloads and usage.

Led the marketing charter during a period of significant digital evolution for the firm.
The mandate was to move from a traditional broking setup to a digital-first, insight-led brand—with strong performance delivery, consumer depth, and integrated communication.

Key initiatives and outcomes:
🚀 Scaled digital acquisition 20x—turning it into a primary growth engine
💡 Introduced metrics like LTV and repeat usage to improve efficiency and drive 12x increase in marketing budgets
📣 Built high-impact ATL + digital brand campaigns—boosted brand salience and lead volumes by 3x
🌐 Grew organic traffic 25x by improving discoverability, content, and user intent mapping
📰 Led PR strategy to make Kotak the #1 broking brand by media coverage (measured by Impact)
🎓 Launched consumer-facing innovations in education, tools, and schemes to widen category adoption
🧠 Ran multilingual content strategies across acquisition, adoption, and engagement journeys
🎨 Led UI/UX upgrades across platforms to streamline digital experience
📈 Improved brand metrics across the board: recall, consideration, affinity, search, and qualification
🏆 Won multiple awards + published case studies on digital transformation in broking

This was the foundation—where craft met systems, instinct met data, and I first saw how behaviour, design and insight could create both momentum and meaning.

Heading the marketing function. 
Additionally was in charge of commercial negotiations for third party distributed financial products.
Helped create a strong brand for a newly formed division using high impact events such as fashion shows, golf tournaments, plays, exclusive concerts and talk events.
Led the PR initiative by using authority and sharply targeted articles.
Conceived and brought to life an exclusive yearly report on the habits, numbers and behavior of Ultra High Networth Individuals - the Kotak Top of the Pyramid report. 
The report is now the go to report for all industries and firms looking to target the UHNIs.

Managing the brand personality across marketing and product