Worldline

•	Conducted a hypothesis-driven analysis of the Nordic market, combining competitor, consumer, and financial research to support strategic recommendations, product prioritization, & revenue forecasting.
·       Led the AI initiative for the GTM team, improving analysis, reporting, & sales enablement by building a suite of AI agents spanning competitive intelligence, battlecard generation, & internal reporting.
•	Built a business case for the in-house SoftPOS solution, developing scenario analyses and management-ready recommendations to support leadership decision-making.
•	Coordinated cross-functional stakeholders across Sales, Product, and Marketing teams to synthesize market feedback into actionable recommendations and executive presentations.