Peggy Labs

• Designed an event-scoring algorithm that ranks events by urgency, importance and relevance, helping parents manage their kids' school, camps, and activities without reviewing every email.
• Shipped Daily Digest (SMS), evolving Peggy's primary engagement surface from rigid templates to LLMdriven conversational digests that feel like a friend reminding you of the important things.
• Closed app-wide analytics gaps by working cross-platform (Atlassian, Notion, and Amplitude) in Claude Code, drafting PRDs and filing Jira tickets.
• Cut ~10 hrs/week of manual session-replay analysis by shipping an Amplitude → Google Sheets pipeline and a Sheets MCP server letting the team talk to first-time users’ data via Claude.
• Made Claude a product strategy expert for the team by loading a shared project with competitors, ICPs, personas, mission, and roadmap data; codified PRD creation as reusable skills.