CastYou - Digital Casting Agency

Cast You is a Digital Casting Agency that works in tandem with its sister company Highline Production. With offices in 7 cities (launching in 7th soon), they cast aspiring models/actors in e-commerce shoots, Brand Ads and more. Here's how I've contributed - 

-Managed Meta Ads budget of ₹15–20L/month, optimizing for performance and scale.

-Developed and executed creative strategies that improved campaign effectiveness.

-Increased inbound leads by 40% through performance marketing initiatives.

-Improved lead-to-conversion rates by 20% by optimizing internal communication systems.

-Built and iterated on growth campaigns across paid, content, and community channels.

-Partnered with cross-functional teams to align brand storytelling with performance goals.

-Delivered data-driven insights to guide scaling decisions and ensure measurable ROI.