PhonePe

Micro-merchant growth — Restructured messaging for the Payment Gateway and UPI AutoPay products, driving a 33% increase in merchant acquisition in Q4 2025.

Product launch excellence — Spearheaded GTM for 2 major product launches at GFF 2025, developing all collateral (videos, brochures, social) and achieving a 20% boost in adoption.

Optimization — Led website A/B testing and domain migration, adding 8 new lead-gen channels that grew monthly leads by 25% MoM.

Omni-channel strategy — Managed the ₹5 crore Shark Tank India campaign through integrated brand promotion and media planning, driving a 40% surge in web traffic.