Unifize

Joined as the first product marketing hire as Unifize made the shift from early-stage to growth-stage. The mandate was repeatability, predictability, and figuring out how to scale what was working.

More strategic than anything I had done before. Less about individual channel metrics, more about business outcomes.

📈Highlights

1. Led the full company repositioning from a standalone QMS to a multi-product suite built on the Unifize platform, capturing the entire value chain in regulated industries (PLM, MES, CMMS and more).

2. Single point owner for all growth and pipeline initiatives across inbound, PPC, and outbound channels. $5.4M in pipeline in FY2025.

3. Launched the CMMS product go-to-market end to end. Deep customer research, competitive analysis, product specs, roadmap input, and full channel strategy. Over $1.5M in pipeline in the first quarter alone.

4. Owned the Enterprise GTM. Built a dedicated acquisition strategy led by partnerships, outbound, and long-term relationship building. Focused on making enterprise motion sustainable and repeatable.

5. Led overall revenue strategy. Channel breakdown, ICP segmentation, product prioritisation. Figuring out where the money was actually going to come from and building toward that.