BookMyShow

Lead growth, brand, digital, and content/IP marketing for Movies & BookMyShow Stream. Manage ₹50–60Cr budgets, direct a 17-member team, and deliver ₹100Cr+ EBITDA impact via user monetization, loyalty, and retention.

Key Highlights:
	• Scaled category penetration by 50%+ across Tier 1–3 cities, regaining 85%+ market share leadership.
	• Drove 13–15Mn acquisitions and 15–17Mn reactivations annually, building a 95Mn+ user base.
	• Launched BookMyShow Rewards and OTT GTMs, strengthening loyalty & engagement.
	• Built automation-led lifecycle journeys (CleverTap, Kenscio) to drive retention and win-back at scale.
	• Navigated COVID recovery & digital-first pivots, ensuring sustained user engagement and revenue grow