TELUS International

The company sought an organic growth expert to boost website traffic and enhance inbound lead generation from target geographies (North America). 
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Website maintenance and lead generation via the website.

My responsibilities included:

- Conducts continuous SEO activities, boosting organic search visits with content loop strategies.
- Strategize lead nurture campaigns to focus on prospective customers and help in transitioning leads into customers
- Project owner for chatbot design and deployment for the global TI website
- Stakeholder management for regular efforts on managing subdomains, quarterly website security tests and DNS configurations.
- Website maintenance (monitoring, alerting and troubleshooting with stakeholders)

Impact:
- Achieved and sustained target keyword rankings, securing first-page discoverability, zero-rank, Google Answers, and snapshot carousel positions
- Growth in overall website traffic (non-career visitors of 250k/m) with the contribution of organic as 40%+
- Improved MQL to SQL conversions, aligning with business priorities | Around 10 % organic growth.
- Page load time of 12 sec to under 5 sec for index page and landing pages