Doors lock at start time. Late entry is not allowed, no exceptions.

Arrive 10 minutes early

Complete the pre-session document covering your audience, channels, constraints, and goals.

Fill the detailed brief

You need a current marketing challenge ready to present to the group.

Bring a real marketing problem

All devices go away during the session — no screens or internet allowed.

Laptops will be closed

X - Single metric you’re trying to move this month/quarter? (Example: “Acquire 300 new paying customers”)
Y - What is the timeframe you’re solving for? (Example: “In the next 30 days”)
Z - What are your main constraints? (Example: “₹2L budget and one intern”)

Please write your problem statement in X-Y-Z Format

Please write your answer in bullet points


What challenges or blockers did you face?

What have you already tried to solve this problem?

Before payment, you’ll be asked to submit a real marketing problem you’re currently facing.

If selected, you’ll join a boardroom-style simulation with four peers from completely different industries — all working in marketing roles.

For 30 minutes, all of you “work” as the same marketing team, solving one real challenge using frameworks, campaign experience, and collective thinking.

You bring a marketing problem you’re facing today — you leave with ideas and strategies you can test tomorrow.

Selected participants also fill a detailed document to give the host and group full context (target audience, channel, constraints, goals, etc.).

Everyone arrives early with no exceptions. If the session starts at 1:00, you’re there at 12:50. Doors lock at start time — late entry is not allowed.

The host screen-shares a timer so everyone sees the countdown. You take one last look and submit your marketing problem statement.

Devices go away completely. No internet. No distractions. Just focused thinking.

The marketer whose problem is up walks everyone through their context — campaign, audience, channel, and constraints — with a strict 5-minute limit.

Questions focus on what’s been tried, what worked, what didn’t, and where the real bottleneck is.

The host moderates tightly to keep the discussion useful and outcome-driven.

Everyone writes down how they would approach the problem — whether it’s positioning, channels, messaging, or growth strategy.

One by one, everyone shares their approach.

The person whose problem is being discussed listens without defending or interrupting — even if they disagree.

The next marketer’s problem goes up with the exact same flow.

Most marketing managers get stuck with problems that can’t be solved with more generic advice. The real value comes from stepping into a boardroom and working through the actual challenges you’re facing at work.

I’m hosting a hands-on case study session inspired by the Harvard method. You bring your real marketing problem. We tackle it together—with no slides, no laptops, just sharp thinking and candid discussion. Leave with solutions you can try at the office Monday morning.

Saturday, 4 Apr 2026 · 12:00 PM – 4:00 PM. Price: ₹299.

details here: [rsvp_url]

Harvard style case study meets Marketing

Event is this Saturday, 12:00 PM. Only a few spots remain for Harvard style case study meets Marketing.

You bring a real problem from your job. Get honest, actionable feedback from peers in a boardroom style session.

Laptops closed. No distractions. Leave with fresh solutions you can use the next day.

This is a paid session meant for serious problem-solvers.

details here: [rsvp_url]

BookMyShow

Lead growth, brand, digital, and content/IP marketing for Movies & BookMyShow Stream. Manage ₹50–60Cr budgets, direct a 17-member team, and deliver ₹100Cr+ EBITDA impact via user monetization, loyalty, and retention.

Key Highlights:
	• Scaled category penetration by 50%+ across Tier 1–3 cities, regaining 85%+ market share leadership.
	• Drove 13–15Mn acquisitions and 15–17Mn reactivations annually, building a 95Mn+ user base.
	• Launched BookMyShow Rewards and OTT GTMs, strengthening loyalty & engagement.
	• Built automation-led lifecycle journeys (CleverTap, Kenscio) to drive retention and win-back at scale.
	• Navigated COVID recovery & digital-first pivots, ensuring sustained user engagement and revenue grow

Category Lead for Movies, overseeing marketing strategy, growth, and P&L. Managed 30-35Cr+ budgets, led a team of 15 (5 direct + 10 indirect), and scaled user growth across India.

Key Highlights:
	• Formulated city, cinema & user-level segmentation strategy, boosting brand penetration by 33% across markets.
	• Drove large-scale digital campaigns (Meta, Google, YouTube), contributing to 40%+ uplift in box office sales for top Bollywood, Hollywood & regional releases.
	• Led BookMyShow Rewards growth initiatives and supported the launch of BookMyShow Stream (TVOD OTT).