Doors lock at start time. Late arrivals will not be let in.

Arrive 10 minutes early

Devices go away completely during the session — bring paper and a pen.

Laptops must stay closed

Complete the pre-session document so your group has full context.

Fill the detailed document

Bring a real, current work problem you want solved.

Prepare your problem statement

X - Single metric you’re trying to move this month/quarter? (Example: “Acquire 300 new paying customers”)
Y - What is the timeframe you’re solving for? (Example: “In the next 30 days”)
Z - What are your main constraints? (Example: “₹2L budget and one intern”)

Please write your problem statement in X-Y-Z Format

Please write your answer in bullet points

What challenges or blockers did you face?

What have you already tried to solve this problem?

A hands-on problem-solving format inspired by the Harvard Business School case method but applied to the real problem you’re dealing with at work as a Product Manager

Everyone arrives early with no exceptions. If the session starts at 3:00, you’re there at 2:50 because doors lock at start time, and you won’t be let in if you’re late.

The host screen-shares a timer so everyone sees the countdown. You take one last look and submit your problem statement to the host.

Devices go away completely. No internet. No distractions.

The person whose problem is up walks everyone through their document with a strict 5-minute max.

The timer is visible on screen, so everyone sees the time running down.

Questions focus on what worked, why it worked, and what the real constraint is.

The host moderates tightly and stops unhelpful questions by saying things like:

“This question is not helping. Think about things that will help everyone here.”

Everyone writes down their approach on paper—how they would solve this if they were in the boardroom and this company was theirs.

One by one, everyone shares their approach.

The person whose problem is being discussed listens without defending, arguing, or interrupting — even if they think a solution is wrong.

The next person’s problem goes up with the exact same flow.

You can talk offline after the session ends, but the real work happens in those 4 hours with laptops closed and full attention on the problems in front of you.

Note: This is just a token amount to avoid no shows.

BookMyShow

Lead growth, brand, digital, and content/IP marketing for Movies & BookMyShow Stream. Manage ₹50–60Cr budgets, direct a 17-member team, and deliver ₹100Cr+ EBITDA impact via user monetization, loyalty, and retention.

Key Highlights:
	• Scaled category penetration by 50%+ across Tier 1–3 cities, regaining 85%+ market share leadership.
	• Drove 13–15Mn acquisitions and 15–17Mn reactivations annually, building a 95Mn+ user base.
	• Launched BookMyShow Rewards and OTT GTMs, strengthening loyalty & engagement.
	• Built automation-led lifecycle journeys (CleverTap, Kenscio) to drive retention and win-back at scale.
	• Navigated COVID recovery & digital-first pivots, ensuring sustained user engagement and revenue grow

Category Lead for Movies, overseeing marketing strategy, growth, and P&L. Managed 30-35Cr+ budgets, led a team of 15 (5 direct + 10 indirect), and scaled user growth across India.

Key Highlights:
	• Formulated city, cinema & user-level segmentation strategy, boosting brand penetration by 33% across markets.
	• Drove large-scale digital campaigns (Meta, Google, YouTube), contributing to 40%+ uplift in box office sales for top Bollywood, Hollywood & regional releases.
	• Led BookMyShow Rewards growth initiatives and supported the launch of BookMyShow Stream (TVOD OTT).

Harvard style case study meets AI in Marketing