People are quite fearful about sabbaticals. 

They worry about the gap on their resume, getting behind on their peers and moving backwards.

Join Vartika Gupta in her journey of understanding how sabbaticals changed her career trajectory.

Google DeepMind

Google

Sanas

🚀 Developed and led the brand strategy, positioning, and go-to-market
🚀 Led and executed account-based marketing strategies
🚀 Provided planning and leadership in marketing by ensuring that the appropriate structures, systems, competencies, and values are developed
🚀 Collaboratively built demand models and determine the number of MQLs and SQLs that need to be delivered by marketing
🚀 Managed and delivered the marketing automation stack to help support marketing, sales and customer acquisition efforts.
🚀 Tracked, measured, analyzed and reported on the effectiveness of demand generation campaigns and their impact on the pipeline, making recommendations for future programs.
🚀 Planned, managed and executed social media and event marketing campaigns as part of GTM strategy in Europe and US
🚀 Closely worked with a network of designers and developers to execute all the above projects

GrowthX

At GrowthX, I learned a structured approach to product growth/growth marketing. I am able to lead growth teams, research, learn, and apply crucial concepts + experiments across the funnel, starting from acquisition, onboarding, engagement & retention to monetisation.

Observe.AI

4th marketing hire at Observe.AI. 

Observe.AI is an AI based SaaS platform. As part of their global marketing team, I was responsible for strategy, execution and stakeholder management. I constantly worked with teammates across different timezones, global agencies, stakeholders and led their content & growth strategy.

Was part of social growth, SEO content growth, thought leadership.
- 500K+ organic views on LinkedIn via co-ordinated campaigns 
- Biggest logo via organic ($3M+)
- Fastest enterprise logo converted in 8 hours ($200K+)
- Over 700+ leads generated with On-demand campaigns
- 500+ enterprise webinar attendees

Bizongo

31st employee at Bizongo

Key areas of responsibilities:

- Content strategy to drive end-to-end marketing funnel
- Manage social media and scale followers from 0 to 5203 (organically)
- Coordinate with external agencies to successfully deliver content at scale
- Lead editorial activities for official company communication
- Hire and manage freelancers to generate good quality content
- Cross-functional content collaboration to drive North Star metric of the company
- Find new acquisition channels to drive pipeline

Key Areas of Responsibilities include:

- Managing and editing official blog of the organisation: https://blog.bizongo.in
- Branding and marketing using content via Social Media
- Responsible for writing all official communication across user platforms
- Analysing and understanding user behaviour for B2B e-commerce sector in India
- Building website content simplifying user experience for Tier II and Tier III cities' audiences
- Building a packaging community via Digital Marketing
- Hiring and managing freelance content writers for SEO
- Strategizing content and managing content writers for timely delivery of content
- Researching and implementing trends on Social Media to receive a competitive advantage
- Working closely with the Graphic designer, UI/UX Designer and Illustrator to create engaging outputs used for marketing.
- Building video content and visualising story lines around product promotions
- Writing PR articles and overlooking their distribution

Key Areas of Responsibilities include: - Writing for the official blog of the organisation - Branding and marketing using content via Social Media - Responsible for writing all official communication across user platforms - Analysing and understanding user behavior for B2B e-commerce sector in India

Stealth Startup

Worked at Acadmentor as Content Manager •	Built a detailed database for standard IXth and Xth, using Latex for Digital Typesetting •	Responsible for curating questions- mathematically and grammatically •	Training and managing remote interns (across India) in order to meet the deadlines for the launch of the application (website) •	Responsible for the user interface testing of the website application •	Reviewing applications and hiring interns for the summer

Reliance Retail

Produced a review Project on ‘Dehydration Efficiency and Desalting Efficiency of Desalters’ and ‘Over-view of Crude Refining Unit’ at Reliance Industries Limited. Plant visit to the various factions of a refining unit and understanding the processes involved. Part of the induction safety drill and understanding the Precautionary Requirements in a chemical plant.

[Bangalore] Sabbaticals & career trajectory 🫂