Former Apple marketing leader & CMO, Allen teaches you the art of storytelling that can change your career trajectory.

Apoorv Sharma

Whether you're leading a marketing team or setting brand strategy, you'll gain actionable insights into crafting compelling stories that build trust, land with your users & drive business growth.

Craft a brand story that communicates your vision and aligns with your growth strategy. This CRAFT will help you understand users, gather insights & craft a narrative that aligns with your business goals.

 If you're just who's starting to tinker with marketing, or if storytelling excites you, this CRAFT is for you. It dives deep into understanding your users and crafting stories with a solid narrative.

Great brands aren’t just built on exceptional products — they’re driven by powerful stories. Learn the art & science of crafting stories that create emotional connections and drive lasting business impact.

Storytelling

Learn Storytelling from Apple Marketing Leader | GrowthX

Over the past 2 decades, I have led marketing efforts in leadership roles across some of the most loved brands like Apple, Amazon, and Flipkart.

My journey began at Vodafone. I then joined Amazon, where I grew the publisher base for Native Shopping Ads by 10x in just 18 months. Leading me to Apple, where I scaled their market share in India from 1% to 12%, redefining their digital-first strategy in the country.

Storytelling has been at the core of my career — it's what shapes us as humans and is essential for brand building. Iconic brands are built on the foundation of great stories, and in this CRAFT, we'll focus on storytelling from the lens of a product launch.

I’ve distilled my experiences into one actionable storytelling framework, where we’ll dive deep into understanding your users— something most people overlook. We’ll then turn your research into insights and craft a compelling narrative to tell your story.  

Introduction to Storytelling

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The framework to Storytelling

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The Whole Truth: Whey protein 

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Flipkart: Bringing Indian sellers online

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Learn to conduct user research and probe your users for deeper insights. Choose between a long term vs short term research strategy. This is the most crucial step and will lay the foundation for your story's narrative.

Ask the right questions

Distill raw research data into clear, actionable insights. Learn how to identify patterns, pain points, and desires to fuel your narrative and make it more relatable to your audience.



Turn research into insights.


Take the insights insights you've gathered and mold them into a core theme that drives your story. This is where your brand’s heart and message come together.

Build a compelling core theme.


Tailor your narrative across formats and channels to tell your story to the world. 

Adapt your story across formats and channels.

Over the past 2 decades, I have led marketing efforts in leadership roles across some of the most loved brands like Apple, Amazon, and Flipkart.

My journey began at Vodafone. I then joined Amazon, where I grew the publisher base for Native Shopping Ads by 10x in just 18 months. Leading me to Apple, where I scaled their market share in India from 1% to 12%, redefining their digital-first strategy in the country.

Storytelling has been at the core of my career — it's what shapes us as humans and is essential for brand building. Iconic brands are built on the foundation of great stories, and in this CRAFT, we'll focus on storytelling from the lens of a product launch.

I’ve distilled my experiences into one actionable storytelling framework, where we’ll dive deep into understanding your users— something most people overlook. We’ll then turn your research into insights and craft a compelling narrative to tell your story.

The Whole Truth's Storytelling strategy

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Flipkart's Storytelling strategy

Apple's Storytelling strategy

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Learn how to conduct user research and gather the right insights based on your goals, budgets, timelines and resources. This is the most crucial step and will lay the foundation for your brand’s narrative.