Learn to strike channel partnerships & product integrations to drive revenue impact

Introduction to Partnership Led Growth

Bust the common myths around partnerships and understand how partnerships open revenue opportunities for you. 

Why are partnerships important?

Learn the commons mistakes companies do while building partnerships, and how you can avoid them. 

Common mistakes while building partnerships

Define the problem statement to solve via partnerships in a structured manner, ensuring it drives revenue impact.

Defining the problem statement

Based on your problem statement and stage of your product, understand if you’re ready for building partnerships.

Litmus test for partnerships

Learn how to select the right type of partnership for your usecase. 

How to choose the right partnership

Module 1

https://public-cdn.growthx.club/product_images/module_icons/craft-details/intro.svg

Nail product integrations.

Disha Sharma

Partnership Led Growth for Ultrahuman

 Akshatha Karthikeyan

Integration for Swiggy and Booking.com

Learn how to identify the right POC whose incentives are aligned, helping you close the partnership quickly.

Identify potential POCs for your partnership

Learn how to reachout to POCs in a structured manner, ensuring you’re able to get your foot in the door as soon as possible. 

Reachout to POC

First impressions matter! Learn how to structure and prepare for the first call, making it difficult for your parter to say no!

Preparing your first call

Build GTM and communication strategies that get’s you maximum traction and signups, ultimately resulting in increased revenue.

Build GTM & communication strategy

Module 2

https://public-cdn.growthx.club/product_images/module_icons/craft-details/crop.svg

Nail channel partnerships. 

Rohit Jain

Channel partnerships for Fyno

Understand the difference between agency & affiliate partnerships, and learn how to pick which is right for you.

Agency & affiliate partnerships

Learn how to onboard channel partners in a way that it delivers maximum revenue impact to both the parties

Onboard channel partners

Understand the metrics to track and on-the-go changes you need to make to make the partnership a success

Metrics to track

Module 3

https://public-cdn.growthx.club/product_images/module_icons/craft-details/spiral.svg

Get stakeholder buy-in. 

Identify and define stakeholders that'll give approvals and help you run the partnership.

Identify your stakeholders

Think through and prepare for the burning stakeholders questions, so that there are no surprises in the process.

Answer key stakeholder questions

Learn how to prepare a comprehensive pitch that aligns stakeholders and different teams across the org with ease.

Prepare stakeholder pitch

Module 4

https://public-cdn.growthx.club/product_images/module_icons/craft-details/handshake.svg

Ashutosh Cheulkar

LinkedIn Feed Engagement and Retention Case Study

Rahul Mathur

LinkedIn Feed Engagement and Retention Case Study and very big title this is

Yoheswaran Gnanavel

Rajnish Kumar

Design product integrations & channel partnerships to drive revenue impact.

Designed for growth leaders at PMF, early & mature scaling companies. This CRAFT teaches you how to leverage partnerships to drive user growth in new as well as existing markets.

For founders who are looking to scale revenue using partnerships. This CRAFT gives you the frameworks to grow revenue using partnerships as a channel.

Partnership Led Growth is designed for founders and growth leaders looking to drive exponential revenue impact through partnerships.

Partnership Led Growth

The first partnership call that Ashutosh did was with the partnerships head of a $100bn dollar company, and he bagged it.

Over the last decade, Ashutosh has built partnerships with tech giants like Notion, Slack and Typeform. But this is just the tip of the iceberg. In this time, he has built over 50 tech partnerships and 100+ channel partnerships, building a revenue pipeline of $10Mn+ using partnerships as a channel.

In this CRAFT, Ashutosh will teach you frameworks for how you, as a David, can partner with a Goliath. In partnerships, it's not David vs Goliath, it's always David with Goliath.

Solve user and business problems by partnering with tech giants. From partner selection → cold outreach → getting on the first call → building trust → aligning stakeholders → GTM → driving adoption → scaling revenue. Make your partnership a success by preparing for contingencies such as partner POC leaving midway, health metrics not being in place, GTMs not landing as expected.

Partner with tech goliaths.

Drive new user growth by onboarding & activating channel partners. Go from choosing between agencies & affiliates → identify incentives → creating a partner directory → tracking success metrics. Make the partnership a success by ensuring partner engagement & reactivating dormant partners.

Onboard & activate channel partners.

Build a playbook for B2B product integrations and channel partnerships. Execute it multiple times to craft a foolproof partner program. Customise the strategy for different problems such as co-building for product enhancements or entering a new market.

Scale your partnership program.

SuperBolter is an AI-driven platform that simplifies interior design by enabling users to create and customize 3D models of their spaces.

Develop a partnership strategy for SuperBolter to boost user engagement

Snapdeal is an e-commerce platform. It focuses on value-driven shopping for budget-conscious consumers with affordable and quality products. 

Strategise a SnapDeal-Niro Money partnership to launch lending services on SnapDeal's platform

Ultrahuman is a health-tech company providing smart wearables for metabolic health, sleep and recovery tracking.

Strategise partnerships for Ultramhuman to expand into new markets

Swiggy Dineout is a dining and restaurant reservation platform that offers discounts, deals, and cashback on dining experiences.

Build a partnership strategy for Swiggy Dineout to increase the user growth via tech partnerships.

Consume and learn from 500+ projects built by GrowthX members

Real world projects

CRAFTs are self paced learning programs, meant to fit the schedules of high performing working professionals.

Async learning experience

Who is the Partnership Led Growth CRAFT for?

What is the project? And is it mandatory?

	https://public-cdn.growthx.club/product_images/module_icons/craft-details/crop.svg