GrowthX

CRAFTS

Growth Modelling

This CRAFT is built for founders, growth leaders & function leaders who are looking to drive predictive growth.

TAUGHT BY

Abhishek Patil

Growth Leader

This CRAFT is built for founders, growth leaders & function leaders who are looking to drive predictive growth. You will learn to identify your north star metric, build a growth equation for it & break the north star into core input levers. Finally, you will learn to build a growth model that gives you the real truths of what really needs to move in order to impact your north star. This program follows a case study based approach where frameworks are woven via real life problem statements. This is self-paced & designed to fit the schedules of high-performing operators & founders.

This is built for

FOUNDERS

For founders of early/ mature scaling products looking to drive predictive growth. This CRAFT will help you identify the north star, inputs to it & how to prioritise to achieve the north star.

GROWTH LEADERS

Designed for growth leaders at any stage. This CRAFT will give you the structure to build a growth model & conviction to drive predictable growth.

FUNCTION LEADERS

Built for business function leaders. This CRAFT will give you the structure to identify the core levers to growth for your feature or product & how to ruthlessly prioritise to achieve your goals.

Growth Model Design

Cinematic learning experience
15+ comprehensive learning modules
Learn at your own pace

Member since May 2023

“The growth model itself is worth joining GrowthX. The structure & clarity it brings is too good”

Ashutosh Bharadwaj

Marketing Leader, Ex - Rotimatic

Detailed curriculum

Introduction to building growth equation

Framework to growth modelling

Case Studies

Module 1

Introduction to building growth equation

How growth modelling can change orbits for you

Module 2

Framework to growth modelling

Identify the North Star Metric

Build the Growth Equation

Build the Growth Model

Stakeholder buy in

Module 3

Case Studies

Urban Company

Clevertap

Jio Cinema

About your Program Director

Abhishek Patil

Growth Leader

Abhishek was a Growth Leader at CRED. His expertise lies in driving overall macros distribution & monetisation strategy for tech products. He led larger part of the growth charter to scale CRED's consumer base from a million to first 10 million users. The role involved solving early stage growth for CRED's distribution strategy - from finding channels, solving customer acquisition cost & acquiring affluent customers who could be monetised later. Apart from CRED, he has consulted multiple growth stage internet companies in India over the last decade for their distribution & monetisation strategies across B2C/ D2C product companies. This includes 100s of companies of GrowthX members too.

Build bar raiser proof of work

Licious

Grow Licious' ARR from ₹950 crore (June 2024) to ₹1,200 crore by March 2025.

Licious is a fresh meat and seafood delivery company offering high-quality, hygienically processed products

MADE BY

Prabha Luhaniwal

View project

PROJECT INCLUDES

Identifying north star metric
Building the growth equation
Collating current metrics for the product
Establishing nuke scenario
Calculating incremental growth

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Porter

Increase Porter's ARR from $500M to $1B in 12 months.

Porter is a logistics platform that provides on-demand transportation and delivery services for businesses and individuals.

MADE BY

Prithviram G N

Two wheeler business head

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PROJECT INCLUDES

Identifying north star metric
Building the growth equation
Collating current metrics for the product
Establishing nuke scenario
Calculating incremental growth

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Lokal

Grow the revenue of Lokal from $3mn to $20mn in the next 12 months

Lokal is a hyperlocal content and classifieds platform providing regional news, job listings, and local services in Indian languages.

MADE BY

Sravan Bharadwaj

Founder's office

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PROJECT INCLUDES

In - depth JD for PM role
Hiring guide for the interview process
Onboarding document for the new hire
First 30-60-90 days for the new hire
On & off product initiatives
Setting OKRs for the role

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Flipkart

Strategise a growth model to add Rs. 150cr of revenue to FlipkartHealth

Flipkart Health is an e-pharmacy and healthcare platform offering medicines, wellness products, and online healthcare services

MADE BY

Dhruvish Thakkar

Head of marketing & revenue

View project

PROJECT INCLUDES

In - depth JD for PM role
Hiring guide for the interview process
Onboarding document for the new hire
First 30-60-90 days for the new hire
On & off product initiatives
Setting OKRs for the role

View project

CURATED COMMUNITY

Actionable the next Monday morning

Consume and learn from 500+ projects built by GrowthX members

Frequently Asked Questions

How does learning happen with CRAFTs?

Each CRAFT is designed as a flexible learning experience for busy operators and founders. All modules are pre-recorded so you can learn at your own pace, whenever it fits your schedule. Each CRAFT includes a curated project (optional but recommended) broken down into specific sections to help you apply concepts as you learn. You'll watch modules, take notes, and immediately apply concepts to build practical resources ready to solve real problems at work. Remember, application is at the core of learning at GrowthX - that's how real transformation happens.

Who will I be learning with?

Here's an indicative list of members in our private community. You will have access to a slack channel where you can brainstorm with people who are doing this program. Our typical members hold atleast 3 years of work experience with the median work experience of 6.5 years in a technology company.

What is the time commitment?

You will spend 9 hours consuming the content & another 5 hours applying it through the project. In total expect to spend 15 to 17 hours.

How advanced is the content on each CRAFT?

Each CRAFT targets specific workplace problems with nuanced concepts and strategies—nothing generic. After completing Advanced Growth Strategy, you'll understand your current revenue scaling approach and identify deeper challenges. You can then select a CRAFT that directly addresses your problem, or choose one upfront if you've already pinpointed the issue you need to solve.

Do I have to do any pre work before starting a CRAFT?

Just going through the pre read should suffice. If you are in the early / mid stages in your career, we recommending completing the Advanced Growth Strategy so you have built a muscle in revenue scaling. We would recommend taking notes as you consume the recorded content. Sit at a place you usually work, with a chai / coffee before you begin, and keep your phone away. Trust the process — it works.

Are there any live sessions?

No, this a completly self paced experience.

Do you provide certificate?

Yes, we will be happy to provide a certificate of completion, upon request, once you have submitted the project.

I have more membership related doubts, who do I connect with?

Please email us your questions on apply@growthx.club

How do I get my membership reimbursed by my company?

You can use this email template to request reimbursement through your manager. It's best to align with them verbally first, then follow up with the email.

What is your refund policy?

We encourage you to review all Full Membership details carefully before making a purchase. As this is a digital, experience-led offering, we do not offer refunds. Please note that if you've previously purchased the Advanced Growth Strategy Membership or the earlier Full GrowthX Membership, downgrades to the new Full Membership plan are not permitted.

Can i just buy this course?

No, we offer this program as part of the full GrowthX membership.

Who do I reach out to in case i have doubts?

You can ask your learning related questions on the CRAFTs channel, or write to us at learning@growthx.club

What our members are saying about CRAFTs

Member Since 2023

I've always had structure to onboarding talent, but it was insightful to see this framework. There are no founders'' manuals but this CRAFT ties it all for me.

Rahul Mathur

Pre-seed VC