Learn to design an end to end strategy to use events that drive revenue growth

Introduction to Event Led Growth

We’ll understand how events can be built as a channel that brings revenue. How it scales and how brands like figma, salesforce & miro have done it

Intro to event led growth

“Events is dead as a channel”. Bust myths about how events is just a cost centre & cannot become an revenue generating channel.

Busting myths about events

Module 1

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The Framework to Event Led Growth

Understand if your product is even ready for event led growth. At what stage does it make sense to build events as a channel for revenue.

Litmus test

Learn the 6 step framework. Define the objective, design the event structure, solve speaker & audience outreach, solve the register to attend funnel, event day design & post event funnel

The Framework

Module 2

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Case Study 1: Infeedo

Tushar Sharma

Event Led Growth Strategy for Testfix

How Infeedo, a PMF stage product, that is < $ 10M ARR product built events as a primary channel for revenue

Intro to Infeedo

Is Infeedo even ready for events?Look at the parameters & how Infeedo prepped to build events as a channel

Litmus Test

Learn how infeedo applied the framework of event led growth.

The framework

Module 3

Case Study 2: Deel

Vipul Jain

Event Led Growth Strategy for Qapita

How Deel, a mid market product, that is < $ 10 - 50M ARR product built events as a primary channel for revenue

Intro to deel

Is deel even ready for events?Look at the parameters & how deel prepped to build events as a channel

Learn how deel applied the framework of event led growth.

Module 4

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Case Study 3: Miro

Rahul Mathur

Event Led Growth Strategy for Slack India

How Miro, a mature scaling product, that is > $ 50M ARR product scaled events as a primary channel for revenue

Intro to Miro

Is Miro even ready for events?Look at the parameters & how Miro prepped to build events as a channel

Learn how Miro applied the framework of event led growth.

Module 5

Nishchal Dua

Pawan Rochwani

Rajnish Kumar

Learn to design an end-to-end strategy to build events as a core growth channel.

For marketing leaders building in B2B looking to either build or scale events as a channel of distribution. This CRAFT will help you deploy your first event & build a playbook to scale the channel.

For growth leaders building in B2B looking to either build or scale events as a channel of distribution. This CRAFT will help you deploy your first event & build a playbook to scale the channel.

This CRAFT is built for marketing leaders & growth leaders who're building in B2B & looking to scale events as a channel.

Event Led growth

Over the past decade, Nishchal has built, scaled & advised multiple early to mid-stage tech startups across India. As a marketing leader, he has played a pivotal role in scaling B2B companies like Infeedo & Airmeet.

At Infeedo, Nishchal is at the forefront of event & AI as the VP of Marketing. He also led & hosted the largest TechHR conference bringing together a global audience of entrepreneurs, HR leaders, and CEOs, with speakers from companies like Microsoft, GitHub, WordPress, and Trello.

Nishchal has been spending his time experimenting & learning about AI. He also continues to consult on building effective, scalable & profitable marketing strategies.

Understand if your product is ready for Event Led Growth. Apply original mental models built exclusively for events.

Assess readiness for events.

Learn the framework behind the structure that make Marvel movies great & implement it for your events. Create your event structure, topic selection, audience & speaker selection, social distribution & more.          

Design a single event.

Build a playbook for events. Build an annual event calendar to solve funnels across sales, account expansion & brand compounding.

Establish events as a channel.

Unicommerce is a SaaS-based e-commerce management platform that streamlines order, inventory, and warehouse operations

Plan an event to launch unicommerce in UAE region

Mandaala revolutionizes corporate gifting by automating the entire order-to-delivery workflow. It offers a range of high-quality products and integrates seamlessly with your existing systems.

Build a $2mn revenue pipeline for Mandaala using events in 6 months

DeVC is a venture capital firm. It operates as a collective of over 100 founders, operators, and investors, aiming to decentralise early-stage investing

Generate a $250K revenue for slack using events in 12 months

Qapita is a SaaS tool that enable a company to manage their capital table and ESOP in secure and compliant manner

Build events for Qapita that help in engaging customers and educating prospects.

Consume and learn from 500+ projects built by GrowthX members

Real world projects

CRAFTs are self paced learning programs, meant to fit the schedules of high performing working professionals.

Async learning experience

Event Led Growth

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