Learn how to build a brand that stands distinctively in a crowded market or defines a new category

Introduction to Brand Led Growth

We will reimagine how to think about brand as a core business & growth strategy, as opposed to merely as a functional vertical that does big ads & social media.

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Identify core value prop

Gain context on ICP, product & market landscape identify opportunities to position your brand uniquely for growth

Deeply understand the ICP, product & market

Identify category challenges, customer pain points & establish your brand’s non-negotiables for differentiation and consistency

Craft the pain points & brand non-negotiables

Define the specific "Jobs to Be Done" your brand fulfils, aligning with customer needs and market demands

Identify & articulate the brand JTBD

Craft a clear, compelling value proposition that communicates your brand’s unique promise and competitive advantage

Articulate the core value prop

Build your brand identity

Understand how to prioritise the insights you want to base your brand decisions on

How to come up with insights

Learn how to craft your brand wedge, which will serve as the single source of truth for your brand footprint

Building a brand wedge

Craft a compelling case for your brand by defining how your brand looks, speaks & behaves

Building your brand footprint

Identify the important consumer touchpoints to apply the brand footprint to

Applying brand footprint across all touchpoints

Netflix's brand strategy

Learn how an established brand launched as a new category in a new geography. Craft Netflix’s core value prop.

Crafting Netflix’s core value proposition

Based on the craft value prop, define how Netflix brand will speak, look & behave

Build Netflix’s brand footprint

Apply the brand footprint across different touchpoints, on & off the product

Apply the footprint on and off the product

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Even.in's brand strategy

Apply all that you’ve learnt to craft Even’s core value prop

Crafting Even.in’s core value proposition

Learn how a new product in a legacy category built a distinct brand. How does Even.in look, speak & behave.

Build Even.in’s brand footprint

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Licious brand strategy

Apply all that you’ve learnt to craft Licious’ core value prop

Crafting Licious’s core value proposition

Based on the craft value prop, define how Licious’ brand will speak, look & behave

Build Licious’s brand footprint

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Swati Mohan

LinkedIn Feed Engagement and Retention Case Study

Rahul Mathur

LinkedIn Feed Engagement and Retention Case Study and very big title this is

Arvind Singh

For marketing leaders at early and mature scaling products looking to scale channels & reduce CAC. This CRAFT helps design a high-signal brand that drives meaningful impact.

For founders who are looking to build a long-lasting brand. This CRAFT helps you define a brand's operating system, allowing you to scale rapidly.

For core and founding team members who are now leading verticals inside their own companies. The CRAFT allows you to truly build a brand for your product/vertical.

This CRAFT is designed for founders and marketing leaders looking to build and scale a brand for exponential revenue impact.

Brand Led Growth

Over her 20+ year career as a brand and marketing leader, she has led & scaled large  business verticals in leadership roles across Netflix, GroupM, Nat Geo & more across India & APAC.

Swati was at the helm of Netflix India as the Chief Marketing Officer & led a large part of Netflix's India bet. In the next chapter of her career now, she actively advises consumer tech companies focused on brand as a core MOAT - some of my recent work includes CRED, SUGAR Cosmetics amongst others.She is also an active angel investor, typically investing in super early stage post PMF companies based out of India with a particular interest in purpose driven consumer tech companies led by ambitious founders.

Swati spends her time speaking to early stage women founders & has coached 100+ founders in the last 18 months in association with IIM-Bangalore & Goldman Sachs.

Learn specifics of macro distribution strategy. Plus, learn nuances in brand, product positioning, channel mix & deep dive into 4 key channels - content loops, referral/ partner programs, paid ads & product integrations.

Design customer acquisition strategy

Your brand footprint is how your brand looks, speaks, and behaves across every touchpoint. The way your brand looks—whether premium, offbeat, or mass-market—becomes a reflection of the core values you stand for.

Build your brand footprint.

Define true retention & engagement metrics at the company level. Design repeat purchase journeys for ideal customers. Build depth of engagement that leads to reduced churn & building cross-sell opportunities.

Retain the most profitable customers with confidence.

Structurally get readiness sorted before monetising your product. Design everything from pricing design, pricing Go-To-Market, free to paid/ cross sell journeys. Learn how to find price elasticity to maximise overall revenue.

Solve your free users to paid customers & drive cross-sell.

MasterChow is a flavor-packed passion project to bring restaurant-style Asian food to homes, with a focus on making home cooking easy, convenient and delicious!

Bring restaurant-style Asian food into the comfort of your home

The Ken and it's offerings are aimed at providing deeply reported (and independent) business news to it's subscribers

Providing deeply reported business news to it's subscribers

Superbolter cuts down the process of hiring a carpenter & interior designer to design a home suitable to the customer’s needs

Providing DIY interior design solutions

Consume and learn from 500+ projects built by GrowthX members

Real world projects

CRAFTs are self paced learning programs, meant to fit the schedules of high performing working professionals.

Async learning experience

What is the project? And is it mandatory?

Learn to build high-signal brands that drive exponential revenue impact.