Advanced Growth Strategy

The self paced program is designed to help you solve customer acquisition, onboarding, retention & monetisation problems at work. Learn through a proven case study driven learning experience.

TAUGHT BY

Abhishek Patil

ex-Growth @ CRED

Udayan Walvekar

ex-Growth @ Razorpay

The flagship Advanced Growth Strategy is designed to help you give structure to solving for growth in your companies. It covers the macro strategy while going into nuances of customer acquisition, onboarding, retention & monetisation. The program follows a case-study method of learning woven through B2C & B2B scenarios. Over the period of four weeks, our members apply everything they have learnt on a real world product & build high quality proof of work.

This is built for

Marketers

Product focused (B2C, D2C, B2B SaaS) Marketers solving brand positioning, ideal customer profile & scaling distribution channels.

Product Managers

Product managers solving macro & micro nuances across product led growth, customer onboarding, retention & monetisation.

Founders

Founders & CEOs of product- focused startups who want to solve distribution, retention & monetisation for their products in PMF, early & growth stage.

Transitioning professionals

Professionals with 3+ years of work experience who want to get good at solving growth at their companies or are transitioning into growth focused roles.

Advanced Growth Strategy

Self paced recorded course
Peer group via slack channel
Access 5,000+ member projects

Hear from our members

Member Since 2020

You cannot explain what GrowthX is, you have to experience it first hand.

Jaimit Doshi

Chief Marketing Officer

Member Since 2020

GrowthX provided the framework for my approach.

Sumedha Mahajan

Head of Marketing, India

Member Since 2020

Extremely high ROI in the last few years of being a member - truly orbit changing

Achita Khare

Growth & retention

Member Since 2020

GrowthX's learnings on revenue growth is helping us structure our journey past $20M ARR mark.

Rishi Irani

CEO

Detailed curriculum

Module 1

Customer Acquisition

Is your product ready for acquisition?

Understand if you have the right marketing pitch, ideal target customer & product readiness before you put energy on scaling customer acquisition.

Define & evolve your ideal customer profile (ICP)

Define your ideal customer profiles & how they behave with your product. Also, take informed calls on which ICP to prioritise for the next stage of growth.

Framework to decide which channels to scale

Objectively decide the right acquisition channels & sunset the bad ones based on growth stage of your company.

Paid ads & product integration design

Find your right-to-win on paid marketing & design creative strategy for conversion. Plus, learn how to design product integrations that drive growth.

Referral & Partners program design

Structured approach to design & evolve a referral (B2C) & partner program (B2B). Learn how to solve funnel rates for successful referral & arrest referral fraud.

Organic search & building content loops

Design how to prioritise & capture existing demand on search channels. Plus, learn to design user generated content loops right inside your product.

Case studies covering

Module 2

User Onboarding

Find Your Activation Metric

Discover how to pinpoint & validate your activation metrics based on your company’s stage for effective onboarding.

Retention through Engagement

Learn how activation and engagement work together to boost user retention & driving lasting product adoption.

Beyond Sign-up

Onboarding is more than just signing up. Understand how to solve post signup flows that helps users achieve their specific Jobs-To-Be-Done.

AHA moment design

Identify your core aha moments through experimentation. Implement aha moment journeys for each Ideal Customer Profile to build core behaviours.

Cognitive Biases in Onboarding

Design an engaging onboarding flow using cognitive biases to increase activation rates.

Onboarding experiments

Learn how to track and measure the success of your onboarding process to continually refine and improve user experiences.

Case studies covering

Module 3

Engagement & Retention design

Pillars of Retention

Identify right retention metrics & evolve them based on specific nuance in B2C, B2B, D2C products that have low, medium & high frequency use cases.

Define your customer segmentation

Identify user segments for engagement based on usage patterns & natural frequency. Design your recency, frequency & monetary (RFM) metrics.

Build retention strategy for new & core users

Understand different types of churn & how to reduce it. Plus, how to track retention, define user journeys & campaigns to retain users.

Build strategies to convert new users into champions

Dive into proven frameworks to build effective journeys to ensure new users become champion users based through specific product initiatives.

Bring back churned users - mastering resurrection

Find core levers to bring back churned users through service quality improvement, product innovation, use case expansion & improving product market fit.

Case studies covering

Module 4

Monetisation Strategy

Is your product ready to be monetised?

Assess readiness by figuring the right customer retention, engagement metrics & finding finding willingness to pay

Whom to monetise first & how to design stages?

Learn to segment users based on recency & frequency of use. Evolve the approach for transactional, subscription & advertising based monetisation.

When to charge a user within a user story?

Learn how to define value being created, communicated, delivered by your product to a specific customer. Design pricing GTM to specific user segment.

What to charge a customer for?

Learn this by figuring out your core value prop and value experience - no more copying your competition pricing.

How much to charge a customer/ set of ICPs?

Learn how to communicate the real value your product provides on marketing & during product experience. Build experiments that maximise revenue.

How to show pricing, pricing page design?

Learn how to use cognitive biases to design your pricing discovery flow, pricing plans, system design, page UI design & how to solve for pricing discovery drop-offs.

Case studies covering

About your Program Directors

Abhishek Patil

ex-Growth @ CRED

Abhishek was a Growth Leader at CRED. His expertise lies in driving overall macros distribution & monetisation strategy for tech products. He led larger part of the growth charter to scale CRED's consumer base from a million to first 10 million users. The role involved solving early stage growth for CRED's distribution strategy - from finding channels, solving customer acquisition cost & acquiring affluent customers who could be monetised later. Apart from CRED, he has consulted multiple growth stage internet companies in India over the last decade for their distribution & monetisation strategies across B2C/ D2C product companies. This includes 100s of companies of GrowthX members too.

Udayan Walvekar

ex-Growth @ Razorpay

Udayan was the first growth hire at Razorpay. He built a 9-member full-stack growth team to drive product-led growth across all business lines there while getting a front row seat to Razorpay’s growth journey from just 10K merchants to 10,00,000+ merchants. He was also the first growth hire at Merkle-Sokrati, driving product launches, user growth, daily active users, engagement, and feature adoption. Prior to that he was consulting startups in San Francisco on product, growth & marketing across various industries like SaaS, AdTech, & FinTech. Udayan brings over 10 years of experience building and leading growth teams from Seed stage to Series F, including work with hundreds of GrowthX member companies.

Build bar raiser proof of work

Cosmix

Distribution strategy for Cosmix.

Cosmix is a nutrition brand dedicated to promoting optimal health through plant-based superfoods. It clocked Rs. 30 Crore revenue FY 2024 & this proof of work covers its path to nail distribution for next stage of the product.

MADE BY

Simran Sachadeva

View project

Pokemon Go

Onboarding strategy for Pokemon Go

Pokémon Go redefines mobile gaming by transforming ordinary places into interactive playgrounds, enhancing physical activity, and fostering community among players.

MADE BY

Aman Ajmera

View project

Pocket FM

Monetisation strategy for Pocket FM

Pocket FM is an audio entertainment platform that offers a variety of content, including audiobooks, podcasts, and audio series in multiple languages. It features stories across genres like romance, thriller, drama, mythology, self-improvement, and more.

MADE BY