LinkedIn for Personal Branding

Learn how to build a solid personal brand by publishing content on LinkedIn.

• Member Outcomes, Building rewarding careers!

1. Introducing to personal branding
   1. Why building a personal brand matters on LinkedIn
   2. The simple hygiene checks most people ignore
2. Define your brand persona
   1. Identifying and defining your brand’s key elements
3. LinkedIn content strategy
   1. Ready-to-use tools: frameworks
   2. Building a content rhythm that drives engagement
4. Best practices
   1. Do’s and don’ts on LinkedIn (that no one tells you)
5. Attract opportunities through LinkedIn
   1. Profile tweaks that make you discoverable