Crack Marketing roles

Our marketing interview course teaches you the essential skills you need to ace your marketing interview.

1. Understand the marketing function

   Understand the marketing function, what does being in one look like from leaders who have successfully scale their careers in marketing

   1. Power moves to grow faster in marketing
   2. How brand marketing and demand generation differ
   3. How to keep up with new trends in marketing
   4. Skills you really need to do well in marketing
   5. How marketing changes from one field to another
   6. How leaders made it to the top in marketing
2. Build your Resume, Portfolio & LinkedIn

   Frameworks and proven strategies that will increase your chances of getting shortlisted for your target role

   1. What marketing hiring managers prioritize
   2. Marketing resume format that works
   3. Structure that makes reviewers want to hire you

      Craft a professional portfolio to build your personal brand and elevate your career.

   4. Messages that actually get responses
3. Crack Round 1

   Prepare for Round 1 interviews by building a strong foundation with essential strategies and tips. A strong start sets the tone for the entire interview process and increases your chances of success.

   1. Why most elevator pitches fall flat
   2. How to present past work without boring them
   3. Make the first copy of your elevator pitch
   4. Mock interview series: Practice Round 1
   5. Mock interview series: Crack Razorpay interviews
   6. Practice round 1 questions that mirror real interviews
   7. Round 1 essentials that get you to round 2
   8. Questions to ask yourself after round 1
4. Tackle assignments

   Succeed in Case Study interviews by learning to analyze and present case studies effectively. Case studies test your problem-solving skills and ability to apply theoretical knowledge.

   1. How CRED actually thinks about growth problems
   2. Breaking down Scopely's PM thinking process
   3. What Urban Piper wants from senior PMs
   4. Assignment approach that gets you to round 2
5. Technical: Guesstimate

   Get ready for Estimation interviews by practicing accurate estimates with clear and effective techniques. Accurate estimation is crucial for planning and resource allocation in any project.

   1. How estimation rounds actually work
   2. Uber daily rides: Estimation approach
   3. YouTube views: Scale estimation framework
   4. Google queries: Infrastructure estimation
   5. AC market sizing: Step-by-step breakdown
   6. Swiggy orders: Delivery logistics estimation
   7. Wedding estimation: Market research approach
   8. Netflix viewers: Streaming estimation
   9. Google Docs India: Usage pattern estimation
   10. Market sizing with clear structure
6. Technical: GTM strategy

   Ace GTM Product Case Study interviews by mastering GTM strategies and case study presentations. GTM case studies assess your strategic thinking and market planning abilities.

   1. GTM framework that works in interviews
   2. Zoom India launch: Localization strategy
   3. Duolingo for kids: Market entry strategy
   4. LinkedIn for artists: Niche network strategy
   5. Notion in schools: Education market approach
   6. Rural healthcare: Access and affordability
   7. Drone launch: Hardware product strategy
   8. Premium water bottle: Luxury product strategy
   9. Senior fitness app: Age-specific considerations
   10. Ride-sharing launch: Market entry strategy
   11. Video conferencing: Post-pandemic positioning
   12. Google TV: New market considerations
   13. Amazon food delivery: Competitive positioning
   14. GTM questions and how to structure answers
   15. How to prepare for SaaS GTM questions
   16. What B2B GTM rounds actually test
   17. What e-commerce GTM interviews cover
7. Technical: Product Metrics

   Excel in Metrics interviews by understanding key performance indicators and how to analyze them effectively. Knowing metrics helps you measure success and make data-driven decisions.

   1. What metrics rounds actually test and how to answe
   2. Metrics questions interviewers care about
   3. LinkedIn reactions: What success looks like
   4. Google Calendar: Success metrics framework
   5. Instagram Stories: Measuring engagement impact
   6. Looking past bookings: Metrics that actually matter
   7. Medium success: Content platform metrics
   8. YouTube success: Creator economy metrics
   9. Gmail success: Email platform metrics
8. Technical: RCA
   1. Meta's declining metrics: How to diagnose
   2. Niyo fund transfers: Technical problem solving
   3. FixHealth conversion drop: Root cause method
   4. Problem diagnosis step by step
   5. What did your RCA approach reveal?
9. Behavioural Round

   Excel in Behavioural interviews by learning how to answer common questions with confidence and clarity. Strong behavioral responses demonstrate your interpersonal skills and cultural fit.

   1. What culture-fit really evaluates
   2. Culture-fit practice: Real scenarios and responses
   3. Culture-fit navigation: Avoiding common pitfalls
   4. Growth PM culture-fit: What they're really asking
   5. PM culture-fit: Beyond the standard questions
   6. Growth PM culture-fit: Question breakdown
   7. How authentic did you come across?
   8. Experience based questions: How to frame your stories
   9. Hypothesis questions: Thinking process they want
   10. Personality questions: Authentic responses that work
10. Salary Negotiation
    1. What to say when they ask your expectations
    2. What to consider beyond base salary
    3. Finding middle ground in salary discussions
    4. How salary conversations actually work