Marketing

Who can use this feature?

Requires an active GrowthX membership.

Check your GrowthX membership.

This path is for marketers who want to work on growth beyond campaigns: brand, performance, content, creative, product marketing and AI in marketing. It also suits people preparing for a product marketing or digital marketing role.

The path is T-shaped:

• The horizontal bar is breadth. You learn enough about each marketing function to work well with the people who own it.
• The vertical bar is depth. You go deep in one or two specialities that you choose.

Start with Advanced Growth Strategy for the growth foundations. Then build the bar across functions, choose your depth, and use events to practise with other marketers. The courses are recorded and self-paced.

What you need: Advanced Growth Strategy, the longer courses and Elevate are part of GrowthX membership. Events list their own access rules on each event page.

Advanced Growth Strategy is GrowthX's flagship growth course. It is recorded and self-paced. It covers how to acquire users, onboard them, keep them engaged and make money from them.

The chapters that matter most for marketing

• Acquisition: the chapter with the most lessons. It covers channels, your ideal customer profile (ICP), organic growth, content loops, referral and market size.
• Onboarding: what happens after your campaign lands a user.
• Engagement and Retention: why users stay, so your acquisition spend is not wasted.

The Monetisation chapter is useful when you own pricing or offers.

The horizontal bar of your T. Take one entry point per function, so you can talk to every team you depend on.

Function	Entry point	What it gives you
Acquisition	Advanced Growth Strategy, Acquisition chapter	Channels, ICP, organic, content loops and referral
Brand	Brand Led Growth	Design your brand wedge and use it across every customer touchpoint
Content and storytelling	Storytelling	Stories that create an emotional connection and drive business impact
Creative	Creative Strategy	A creative strategy that fuels brand growth and measurable impact
Data	Data Led Growth	Root cause analysis and experimentation design
Product marketing	Product Marketing Manager guide	How PMMs own positioning and launch
AI in marketing	AI Skills 2026: Marketing	How AI is reshaping marketing. Free with any GrowthX account

The vertical bar of your T. Choose one or two specialities, finish the entry point above, then take what sits behind it.

• Acquisition: Paid Marketing, SEO, Email marketing and, for B2B, Account based marketing.
• Brand: Brand attribution to measure brand impact, and Influence selection to design an influence framework and choose influencers.
• Content and storytelling: LinkedIn for Personal Branding, on publishing content on LinkedIn.
• Creative: the deep dive How to build a creative strategy.
• Data: Cohort analysis, Events to insights on Amplitude and Growth Model Design.
• Product marketing: the GTM strategy chapter in Crack Marketing roles.

Preparing for a role? The Digital Marketing Manager guide covers planning and running campaigns across channels. Crack Marketing roles covers the interview rounds.

Deep dives are recorded sessions with operators. One pick per function:

• Brand: How to launch a brand campaign, with speakers from Swiggy and Meesho.
• Performance: Performance marketing for scale.
• Product marketing: How to crack product marketing for SaaS.
• Content: How to crack YouTube for Brands.
• Copy: Mastering product copywriting, with Apoorv Sharma, who also teaches Storytelling.
• AI: GenAI SEO Masterclass - Ranking higher on LLMs.

Watch the one in your chosen speciality first. Then watch one outside it to widen the bar of your T.

Open Events and look through the AI and In person tabs for what is coming up. Past events shows the formats that have run before, so you know what to look out for.

• AI ads build events: make AI ads from a real product in a few hours, then get structured feedback. They are aimed at founders, growth and performance marketers, and creative strategists.
• Case study sessions: work a real marketing case as a group.
• Small-table conversations: a curated group discussing one topic, such as B2C growth, performance and brand.
• Marketing learning sessions: talks and workshops on marketing topics, such as product marketing and personal brand.

Open an event and choose Register. Some events need host approval. Until the host responds, the event shows Pending Approval.

Looking for a new role? Full-time roles at ₹12 LPA or more are posted in #post-a-job. You are already in it.

Week 1: start the bar

1. Open Advanced Growth Strategy and work through the Acquisition chapter.
2. Take AI Skills 2026: Marketing. It is short.
3. Register for one marketing event on Events.

Week 2: choose your depth

1. Pick the function closest to your work and start its entry-point course from the table above.
2. Add one short course behind it, such as Paid Marketing for acquisition or Brand attribution for brand.
3. Watch one deep dive from a function you know least.

Come back to the table every few weeks and add one more function to the bar.