Founders

Who can use this feature?

Requires an active GrowthX membership.

Check your GrowthX membership.

This path is for founders who are working out how to grow their company. It suits early-stage founders, and founders whose bottleneck is getting users rather than building the product.

Founders use GrowthX in three ways:

• See the whole growth picture: learn how acquisition, onboarding, retention and monetisation fit together.
• Build and sell: use buildathons and GTM events to build and test with other founders in the room.
• Meet people: find operators to think problems through with, and people you may want to hire.

Start with Advanced Growth Strategy. Then learn to model your growth and tell your story, watch the founder deep dives, and pick the events that match your stage. The courses are recorded and self-paced.

What you need: Advanced Growth Strategy, the longer courses and Elevate are part of GrowthX membership. Events list their own access rules on each event page.

Advanced Growth Strategy is GrowthX's flagship growth course. It is recorded and self-paced. It covers how to acquire users, onboard them, keep them engaged and make money from them, and how to build a growth process around it.

The chapters that matter most for founders

• Acquisition: channels, your ideal customer profile (ICP), organic growth, content loops, referral and market size. Start here if getting users is your bottleneck.
• Monetisation: how you make money, from pricing to revenue per user.
• Engagement and Retention: whether the users you win stay.

Cover Onboarding next, so new users reach value quickly.

1. Growth Model Design: break your North Star metric into input levers and prioritise them.
2. Storytelling: craft stories that create an emotional connection and drive business impact.
3. Brand Led Growth: design your brand wedge and use it across every customer touchpoint.

Short courses

• Founder branding: build a strong founder-first brand and use it to hire great talent.
• Monetisation: increase free-to-paid conversion and revenue per user.
• AI Skills 2026: Generalists: make your company run itself with AI.

There is no Elevate guide for founders. Elevate is built for people preparing for their next role.

Deep dives are recorded sessions with founders and operators. Pick by stage.

• Finding fit: 1,000 Customer Conversations → Product-Market Fit and Build your startup prototype in 30 minutes.
• First revenue: $10K MRR: The Early SaaS Playbook and Make your first $1,000 with AI.
• Going to the US: How to launch in the US market for B2B and How to sell $1M+ enterprise deals in the US.
• Team and equity: Leveraging ESOPs unlocked, with Sharat Khurana of Carta (India).
• Distribution: How I got 5M Views in 30 Days: Build in public w/ Ojasvika.

Before watching, write down the decision you are facing. Afterwards, note what changed.

Open Events and look through the AI and In person tabs for what is coming up. Past events shows the formats that have run before, so you know what to look out for.

• GTM buildathons: for founders whose bottleneck is getting users. Build a working GTM system for your own problem, then test it on others in the room.
• Simulations: war-room sessions for early-stage founders. Run a startup through pricing, trust, retention and competitor crises, then debate the decisions.
• Buildathons and showcases: build a working product in a day, or watch builders demo real workflows.
• Founder sessions: founder AMAs, founder circles and pitch sessions.

Open an event and choose Register. Some events need host approval. Until the host responds, the event shows Pending Approval.

If you are hiring, post the role in #post-a-job using the pinned format. It takes full-time roles at ₹12 LPA or more.

Week 1

1. Write down your biggest growth constraint: getting users, keeping them or making money.
2. Open Advanced Growth Strategy and finish the matching chapter first.
3. Register for one GTM event or buildathon on Events.

Week 2

1. Start Growth Model Design and map your North Star metric to its input levers.
2. Watch the deep dive for your stage from the list above.
3. Take Founder branding and publish one post about what you are building.

If you want to build and sell a new AI product with real users, read about Build Sprint.